Dieter Rams. 10 design principles.

I realise that blogging about Dieter Rams is like blogging about water, but I just watched Gary Hustwit’s Objectified again the other day (for like, the 4th time) and was reminded about how much I like his work. Apparently, so do the designers at Apple, have a look at these objects, do they not remind you of the iPod and the iPhone calculator?

Dieter’s 10 guiding design principles:

* Good design is innovative
* Good design makes a product useful
* Good design is aesthetic
* Good design helps us to understand a product
* Good design is unobtrusive
* Good design is honest
* Good design is durable
* Good design is consequent to the last detail
* Good design is concerned with the environment
* Good design is as little design as possible

via: DesignApplause | Dieter rams. 10 design principles..

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